Marketing Research

Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas

For sale by Christiane for $40

Marketing Research

Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas

For sale by Rebekah for $40

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Arman for $35

Marketing Research - Full Lecture Notes (UTS)

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - O...

59 pages, 20372 words

Marketing Research HD notes

Notes cover all lectures and relevant textbook topics including: Overview of Marketing Research R...

53 pages, 16611 words

MR: Succinct Academic scholar's HD notes!!!

Topics include: - Overview of Marketing Research - Research Questions and Data - Interviews and F...

20 pages, 7444 words

Marketing Research 24309 - Glossary Definitions

A condensed and easy-to-read version of all necessary marketing research definitions. The document h...

6 pages, 2250 words

Marketing Research 24309 LECTURE AND TEXTBOOK NOTES

DETAILED TEXTBOOK AND LECTURE NOTES PERFECT TO ACE THE EXAM Chapter 1 (Lecture 1)- Overview of Ma...

62 pages, 16314 words

HD Marketing Research - 24309 with BONUS TEXTBOOK NOTES

These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...

55 pages, 17609 words

(HD) MARKETING RESEARCH NOTES: EASY & CONCISE!

Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 c...

30 pages, 13411 words

Concise HD Marketing Research Notes

Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbo...

41 pages, 7649 words

2019 Marketing Research Midsem Study Notes!

Perfect notes to prepare you for the midsem exam! Includes topics: Week 1: Overview of Marketing...

15 pages, 4156 words

24309: Marketing Research

- Detailed Notes of the Marketing Research 4th Edition textbook (Hair, Lucas) - Chapters 8-18 (ot...

22 pages, 10040 words

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Reviews

Follow the lecture slides for the exam! Use the book as a supplement whilst studying. Lots of concepts and the project is quite interesting.

Anonymous, Semester 1, 2015

Well organised, at times a bit dry but that's to be expected, particularly when you consider that this is a data-heavy subject. The group project is a particular highlight, just be sure to start your primary research early!

Anonymous, Semester 2, 2015

Easy and straightforward subject. The textbook is unnecessary.

Anonymous, Semester 1, 2015

First half of the semester is more theory based and pretty straight forward, while the second half much more analytical and much more confusing and hard to follow.

Anonymous, Semester 1, 2014