Marketing Research

Joseph F. Hair (Jr.), Bryan Lukas, Ken Roberts, Sharon Lee-Lukas

For sale by Christiane for $80

Marketing Research

Hair, Jr., Joseph

For sale by Kimberley for $25

Marketing 3E

Elliott, David Waller, Sharyn Rundle-Thiele

For sale by Arman for $35

Marketing Research

Naresh K. Malhotra

For sale by Hebe for $30

Concise HD Marketing Research Notes

Written by Tim

Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbo...

41 pages, 7649 words

2019 Marketing Research Midsem Study Notes!

Written by Lauren

Perfect notes to prepare you for the midsem exam! Includes topics: Week 1: Overview of Marketing...

15 pages, 4156 words

Marketing Research 24309 LECTURE AND TEXTBOOK NOTES

Written by Suugloria

DETAILED TEXTBOOK AND LECTURE NOTES PERFECT TO ACE THE EXAM Chapter 1 (Lecture 1)- Overview of Ma...

62 pages, 16314 words

24309: Marketing Research

Written by Olivia

- Detailed Notes of the Marketing Research 4th Edition textbook (Hair, Lucas) - Chapters 8-18 (ot...

22 pages, 10040 words

24309: Marketing Research

Written by Olivia

- Detailed Notes of the Marketing Research 4th Edition textbook (Hair, Lucas) - Chapters 1-7 (oth...

15 pages, 5501 words

Marketing Research 24309 - Glossary Definitions

Written by Joshua

A condensed and easy-to-read version of all necessary marketing research definitions. The document h...

6 pages, 2250 words

HD Marketing Research - 24309 with BONUS TEXTBOOK NOTES

Written by Simran

These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...

55 pages, 17609 words

(HD) MARKETING RESEARCH NOTES: EASY & CONCISE!

Written by Shanice

Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 c...

30 pages, 13411 words

HIGH DISTINCTION MARKETING RESEARCH NOTES

Written by Ellen

Textbook and lecture slides notes to help you achieve a HIGH DISTINCTION in marketing research!

84 pages, 30074 words

Marketing Research Study Notes

Written by Samantha

- 33 pages of summarised notes taken throughout the marketing research course - Includes lecture co...

33 pages, 14569 words

Jessie

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Reviews

Follow the lecture slides for the exam! Use the book as a supplement whilst studying. Lots of concepts and the project is quite interesting.

Anonymous, Semester 1, 2015

Well organised, at times a bit dry but that's to be expected, particularly when you consider that this is a data-heavy subject. The group project is a particular highlight, just be sure to start your primary research early!

Anonymous, Semester 2, 2015

Easy and straightforward subject. The textbook is unnecessary.

Anonymous, Semester 1, 2015

First half of the semester is more theory based and pretty straight forward, while the second half much more analytical and much more confusing and hard to follow.

Anonymous, Semester 1, 2014