Perfect notes to prepare you for the midsem exam! Includes topics: Week 1: Overview of Marketing Research Week 2: Research Questions and Data Week 3: Interviews and Focus Groups Week 4: Making Sense of Qualitative Data and Sampling Week 5: Surveys Week 6: Construct Measurement, Questionnaires and Supplements These are sold at the cheapest possible price and contain nicely summarised information for most of the subject!


Autumn session, 2019

15 pages

4,156 words



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