Extensive but well-condensed notes including detailed information and some readings to help you with study and preparation for your final exams! Includes weeks 1-7 of detailed lecture information needed to assist in getting a great mark in this subject! Notes specifically the specific lectures of: -Business Models and Competitive Advantage - Design Thinking and Consumer Problems - Innovating to Fulfil Consumer Jobs/ Pitching Your Idea - Resources, Activities and Partnerships in Your Business Model - Strategic Prototyping - Creating Business Value Good luck!


Autumn session, 2018

21 pages

5,401 words



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