Concise HD Marketing Research Notes
Subject notes for UTS 24309
Description
Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbook. Topics summarized within these notes include: - Introduction to Market Research - Interviews, Focus Groups and Observations - Survey and Questionnaire Design - Construct Measurement and Sampling - Data Analysis: Testing for Difference - Data Analysis: Testing for Association - Data Analysis: Testing for Independence - Experiments and Test Markets
UTS
Semester 1, 2016
41 pages
7,649 words
$34.00
12
Campus
UNSW, Kensington
Member since
February 2015