Semester 1, 2016

Concise HD Marketing Research Notes

41 pages

7,649 words




Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbook.

Topics summarized within these notes include:
- Introduction to Market Research
- Interviews, Focus Groups and Observations
- Survey and Questionnaire Design
- Construct Measurement and Sampling
- Data Analysis: Testing for Difference
- Data Analysis: Testing for Association
- Data Analysis: Testing for Independence
- Experiments and Test Markets