Thorough 24309 Marketing Research notes covering all content from both the lecture slides and textbook.

Topics summarized within these notes include:
- Introduction to Market Research
- Interviews, Focus Groups and Observations
- Survey and Questionnaire Design
- Construct Measurement and Sampling
- Data Analysis: Testing for Difference
- Data Analysis: Testing for Association
- Data Analysis: Testing for Independence
- Experiments and Test Markets


Semester 1, 2016

41 pages

7,649 words



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