Detailed and extensive Marketing Foundations notes compiled from both the textbook and lecture slides. I found these notes quite valuable for the quizzes, group task and final examination.

Some of the topics covered include:
- Marketing Research
- Consumer Behaviour
- Business Buying Behaviour
- Segmentation, Targeting and Positioning
- Product
- Price
- Promotion
- Distribution (Place)
- Services Marketing
- Digital and International Marketing


Semester 2, 2015

63 pages

12,274 words



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