Comprehensive Marketing Foundations Notes Covering All Exam Content

Description

Detailed and extensive Marketing Foundations notes compiled from both the textbook and lecture slides. I found these notes quite valuable for the quizzes, group task and final examination. Some of the topics covered include: - Marketing Research - Consumer Behaviour - Business Buying Behaviour - Segmentation, Targeting and Positioning - Product - Price - Promotion - Distribution (Place) - Services Marketing - Digital and International Marketing