MR: Succinct Academic scholar's HD notes!!!
Subject notes for UTS 24309
Description
Topics include: - Overview of Marketing Research - Research Questions and Data - Interviews and Focus Groups -Making Sense of Qualitative Data and Sampling - Construct measurement, Questionnaires and Supplements - Coding, Editing and Preparing Data, and Preliminary Data Analysis; -Preparing the Marketing Research Report and its Presentation -Testing for Difference -Testing for Association -Data Analysis: Testing for Interdependence -Observations and its Variants & Experiments and Test Markets -Information-driven technology and the Research Process
UTS
Autumn session, 2020
20 pages
7,444 words
$34.00
5
Campus
UTS, Broadway & Markets
Member since
March 2018