Description

Topics include: - Overview of Marketing Research - Research Questions and Data - Interviews and Focus Groups -Making Sense of Qualitative Data and Sampling - Construct measurement, Questionnaires and Supplements - Coding, Editing and Preparing Data, and Preliminary Data Analysis; -Preparing the Marketing Research Report and its Presentation -Testing for Difference -Testing for Association -Data Analysis: Testing for Interdependence -Observations and its Variants & Experiments and Test Markets -Information-driven technology and the Research Process


UTS

Autumn session, 2020


20 pages

7,444 words

$34.00

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Campus

UTS, Broadway & Markets

Member since

March 2018