MR: Succinct Academic scholar's HD notes!!!

Description

Topics include: - Overview of Marketing Research - Research Questions and Data - Interviews and Focus Groups -Making Sense of Qualitative Data and Sampling - Construct measurement, Questionnaires and Supplements - Coding, Editing and Preparing Data, and Preliminary Data Analysis; -Preparing the Marketing Research Report and its Presentation -Testing for Difference -Testing for Association -Data Analysis: Testing for Interdependence -Observations and its Variants & Experiments and Test Markets -Information-driven technology and the Research Process