IMC: Succinct Academic scholar's notes!!!
Subject notes for UTS 24210
Description
Topics include:
- Introduction to IMC
- IMC in the Marketing Process
- Perspectives on Consumer Behaviour
- Communication Process
- Planning, Insights & Analytics
- Creative Strategy
- Media Planning & Strategy
- Advertising (Broadcast, Print & Support) Readings: Chs 11 & 13 (Belch etal)
- PR and Publicity
- Sales promotion, Direct Marketing and Personal Selling
- Campaign Effectiveness & Issues in Advertising
UTS
Semester 2, 2020
19 pages
4,192 words
$34.00
2
Campus
UTS, Broadway & Markets
Member since
March 2018