Description

Topics include:
- Introduction to IMC
- IMC in the Marketing Process
- Perspectives on Consumer Behaviour
- Communication Process
- Planning, Insights & Analytics
- Creative Strategy
- Media Planning & Strategy
- Advertising (Broadcast, Print & Support) Readings: Chs 11 & 13 (Belch etal)
- PR and Publicity
- Sales promotion, Direct Marketing and Personal Selling
- Campaign Effectiveness & Issues in Advertising


UTS

Semester 2, 2020


19 pages

4,192 words

$34.00

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