24309
Marketing Research
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Textbooks
Sell your textbook for 24309Notes
View all 24309 notesHIGH DISTINCTION MARKETING RESEARCH NOTES
Textbook and lecture slides notes to help you achieve a HIGH DISTINCTION in marketing research!
84 pages, 30074 words
Marketing Research Study Notes
- 33 pages of summarised notes taken throughout the marketing research course - Includes lecture co...
33 pages, 14569 words
MARKETING RESEARCH NOTES 24309 - Lectures 1-12
Semester notes for 24309 spring 2017, formatted by lecture, summarised + additional notes on terms (...
78 pages, 17700 words
Full Marketing Research Notes
These 24309 notes contain information from the lecture slides and the textbook that I have collated...
76 pages, 17780 words
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Reviews
Follow the lecture slides for the exam! Use the book as a supplement whilst studying. Lots of concepts and the project is quite interesting.
Anonymous, Semester 1, 2015
Well organised, at times a bit dry but that's to be expected, particularly when you consider that this is a data-heavy subject. The group project is a particular highlight, just be sure to start your primary research early!
Anonymous, Semester 2, 2015
Easy and straightforward subject. The textbook is unnecessary.
Anonymous, Semester 1, 2015
First half of the semester is more theory based and pretty straight forward, while the second half much more analytical and much more confusing and hard to follow.