Marketing Research Study Notes

Description

- 33 pages of summarised notes taken throughout the marketing research course - Includes lecture content, examples, answers to worked questions and diagrams from slides - Easy to read, nicely formatted notes that helped me achieve an excellent mark in this subject TOPICS: • Marketing Research • Decision Problems, Research Questions, Objectives and Info Value • Interviews and Focus Groups • Observation and Its Variations and Making Sense of the Qualitative Data • Surveys in Quantitative Research • Experiments, Test Markets and Sampling • Construct Measurement, Questionnaries and Supplements • Coding, Editing and Presenting Data and Preliminary Data Analysis • Data Analysis – Testing for Difference • Data Analysis – Testing for Association • Data Analysis – Testing for Indifference • Information Driven Technology and the Research Process