Full Marketing Research Notes
Subject notes for UTS 24309
These 24309 notes contain information from the lecture slides and the textbook that I have collated (I do not take ownership for the actual production of the content) covering all of the content for this subject.
It also contains definitions of terms I felt were important. Marketing Research contains a fair bit of content, therefore, I recommend printing the notes (2 pages per single printed page) and reading though, highlighting and and memorising important points discussed in your tutorials for each week.
I know it may seem like a lot of pages, but really it's all you need to cover for an entire semester. I used these notes for the mid-semester and for the assignment and achieved a high distinction (85) in both. Goodluck! :)
Semester 2, 2015