(HD) MARKETING RESEARCH NOTES: EASY & CONCISE!
Subject notes for UTS 24309
Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 columns.
LIST OF TOPICS:
1. Research questions and data
2. Interviews and focus groups
3. Making sense of qualitative data and sampling
5. Construct measurement, questionnaires and supplements
6. Coding, Editing and Preparing Data, and Preliminary Data Analysis;
Preparing the Marketing Research Report and its Presentation
7. Data Analysis: Testing for Difference
8. Data Analysis: Testing for Association
9. Data Analysis: Testing for Independence
10. Observation and its Variants and Experiments and Test Markets
11. Information-driven Technology and the Research Process
Spring session, 2017