Marketing Research HD notes

Description

Notes cover all lectures and relevant textbook topics including: Overview of Marketing Research Research Questions and Data Interviews and Focus Groups Making Sense of Qualitative Data and Sampling Construct Measurement, Questionnaires and Supplements Coding, Editing and Preparing Data and Preliminary Data Analysis Data Analysis: Testing for Difference Data Analysis: Testing for Association Data Analysis: Testing for Interdependence Observation and its Variants & Experiments and Test Markets Information-driven Technology and the Research Process & Subject Revision