MKTG2112
Consumer Behaviour
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Textbooks
Sell your textbook for MKTG2112Marketing Research
William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin
For sale by Sam for $50
Notes
View all MKTG2112 notes[HIGH DISTINCTION] MKTG2112 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE
Written by Jake
NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 86% on the fin...
31 pages, 8209 words
MKTG2112 Full Course Notes
Written by Jason
Extremely detailed and well-structured course notes for MKTG2112 to promote an in-depth understandin...
46 pages, 9423 words
MKTG2112 EXAM NOTES (Distinction) - Includes all textbook and tutorial readings
Written by Garnet
Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in a...
50 pages, 13769 words
MKTG2112 Consumer Behaviour: comprehensive lecture and textbook notes (new course curriculum)
Written by Alex
These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in de...
94 pages, 28674 words
[HD] FINAL EXAM NOTES - TUTOR APPROVED
Written by David
These notes highlight the fundamentals concepts in MKTG2112. They have been built upon over a large...
51 pages, 20156 words
[HIGH DISTINCTION] MKTG2112 MID SEM EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE
Written by Jake
NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 85% on the mid...
12 pages, 3044 words
MKTG2112 FINAL EXAM PREP NOTE [HD]
Written by Lydia
Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...
48 pages, 12844 words
MKTG2112 MIDEXAM PREP NOTE [HD]
Written by Lydia
Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...
50 pages, 10105 words
MKTG2112 Study Notes
Written by Sabrina
Notes from lectures and readings covered, with many diagrams. Topics covered include: - Introduct...
36 pages, 6496 words
☆★ MKTG 2112 (HD) NOTES! [Lectures, diagrams!] ★☆
Written by James
Comprehensive MKTG 2112 notes Includes: Notes for all lectures Diagrams of content (To help exp...
29 pages, 5645 words
Tutors
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Reviews
Typical marketing unit. Painful but interesting group assignment. Content interesting enough!
Anonymous, Semester 2, 2017
Interesting subject. Wasn't what I was expecting. Allocation of topics for assignment wasn't ideal as some topics seemed to have a lot more information available.
Anonymous, Semester 2, 2015
interesting subject
Anonymous, Semester 1, 2015
The subject wasn't what i had actually expected it to be about, but in the end, they were informative. The course isn't as organised as i would have liked it though.
Anonymous, Semester 2, 2015
The content was ok, but it didn't feel as exciting as MKTG1001 for some reason.
Anonymous, Semester 2, 2015
The subject was well organised and the content is not that difficult. Mid-semester exam was really easy and the cohort did really well, as it was a multiple-choice exam. The final exam was entirely short answer or extended response, but it was still not that hard, because the lecturer was very good in that she gave us two revision lectures in weeks 12 and 13.
Anonymous, Semester 2, 2014
There was nothing wrong with the subject itself. Content was pretty straight forward and not too hard to learn. Just like all marketing subjects, the exams requires memorizing and common sense. However, what i really hated all semester was the tutor. He taught decently, but was so unhelpful. Whenever we asked him for the assignment (because our topic was quite confusing) he would just give us a broad answer and said he couldn't reveal too much away because the lecturer didn't allow it. Isn't the whole point of the tutor to help students??? Due to the lack of help from him, we got a shit mark for our presentation and report because he said we didn't fully comprehend the question. WELL DUH, we told you that and you wouldn't explain it to us. He's also racist.