Consumer Behavior

Wayne D. Hoyer, Deborah J. MacInnis

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[HD] FINAL EXAM NOTES - TUTOR APPROVED

These notes highlight the fundamentals concepts in MKTG2112. They have been built upon over a large...

51 pages, 20156 words

MKTG2112 Consumer Behaviour DISTINCTION Complete Notes Weeks 1-13

I achieved a Distinction (84) for this course with these notes. Full comprehensive notes include lec...

10 pages, 2185 words

MKTG2112 EXAM NOTES (Distinction) - Includes all textbook and tutorial readings

Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in a...

50 pages, 13769 words

MKTG2112 FINAL EXAM PREP NOTE [HD]

Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...

48 pages, 12844 words

MKTG2112 MIDEXAM PREP NOTE [HD]

Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...

50 pages, 10105 words

MKTG2112 CONSUMER BEHAVIOUR - HD 1ST IN COURSE NOTES

Covers all topics in Mktg2112 including all lecture material, reading and extra resources. Nothing i...

30 pages, 13000 words

MKTG2112 Textbook & Lecture Notes - Distinction

All 11 weeks of content (omitting 1 week of subject review & 1 week for mid-semester exam) - I've fo...

69 pages, 30000 words

MKTG2112 (Consumer Behaviour) - Complete Notes for Final Exam (HD)

Complete and comprehensive notes for the course, including tables and diagrams designed to make the...

77 pages, 12785 words

[HIGH DISTINCTION] MKTG2112 MID SEM EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 85% on the mid...

12 pages, 3044 words

[HIGH DISTINCTION] MKTG2112 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 86% on the fin...

31 pages, 8209 words

Matthew

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✅ESSAYS & PREPARATIONS FOR: ✅TAKE-HOME EXAMS ✅OPEN-BOOK EXAMS ✅EXAM PREPARATIONS 👉 My prom...

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Reviews

The lecturer often calls in sick to the lectures, they're not very organised about when/where lectures will be held and the recordings are not good. Try to get a good group for the assignment (it'll make it or break it)—Elizabeth was a good tutor, maybe a little aloof on the actual content on the class but understanding to students. Tough when she gives feedback though (made someone cry in the tute before ours lol). Overall the structure of this class sucks (lecture is given is a huge hall when by week 3 only around 20 people show up, so it creates a big disconnect between him speaking and students on the upper stands falling asleep).

Anonymous, Semester 2, 2023

The course is really messy and disorganised compared to the first year marketing courses. The content is somewhat interesting although it is an extremely content heavy subject. Get yourself a good group for the group assignment otherwise you'll be stressing throughout the entire semester.

Anonymous, Semester 2, 2023

Similar to what the previous reviews have already said, this course is extremely disorganised, especially compared to MKTG1001.

Anonymous, Semester 2, 2019

Completely disorganised and had really strange presentation questions. Tutor didnt agree with the lectures and generally seemed like he hated his job. My least favourite marketing subject.

Anonymous, Semester 2, 2019

Typical marketing unit. Painful but interesting group assignment. Content interesting enough!

Anonymous, Semester 2, 2017

Interesting subject. Wasn't what I was expecting. Allocation of topics for assignment wasn't ideal as some topics seemed to have a lot more information available.

Anonymous, Semester 2, 2015

interesting subject

Anonymous, Semester 1, 2015

The subject wasn't what i had actually expected it to be about, but in the end, they were informative. The course isn't as organised as i would have liked it though.

Anonymous, Semester 2, 2015

The content was ok, but it didn't feel as exciting as MKTG1001 for some reason.

Anonymous, Semester 2, 2015

The subject was well organised and the content is not that difficult. Mid-semester exam was really easy and the cohort did really well, as it was a multiple-choice exam. The final exam was entirely short answer or extended response, but it was still not that hard, because the lecturer was very good in that she gave us two revision lectures in weeks 12 and 13.

Anonymous, Semester 2, 2014