Consumer Behaviour: Implications for Marketing Strategy

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Consumer Behaviour: Buying, Having Being

Michael R. Solomon

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Consumer Behaviour: Buying, Having Being

Michael R. Solomon

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Consumer Behaviour

Quester et al

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Consumer Behaviour: Implications for Marketing Strategy

Quester, Pascale

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Consumer Behavior

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MKTG2112 EXAM NOTES (Distinction) - Includes all textbook and tutorial readings

Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in a...

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[HD] FINAL EXAM NOTES - TUTOR APPROVED

These notes highlight the fundamentals concepts in MKTG2112. They have been built upon over a large...

51 pages, 20156 words

MKTG2112 FINAL EXAM PREP NOTE [HD]

Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...

48 pages, 12844 words

MKTG2112 MIDEXAM PREP NOTE [HD]

Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered o...

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[HIGH DISTINCTION] MKTG2112 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 86% on the fin...

31 pages, 8209 words

MKTG2112 Consumer Behaviour DISTINCTION Complete Notes Weeks 1-13

I achieved a Distinction (84) for this course with these notes. Full comprehensive notes include lec...

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MKTG2112 Study Notes

Notes from lectures and readings covered, with many diagrams. Topics covered include: - Introduct...

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MKTG2112 Full Course Notes

Extremely detailed and well-structured course notes for MKTG2112 to promote an in-depth understandin...

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MKTG2112 Consumer Behaviour: comprehensive lecture and textbook notes (new course curriculum)

These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in de...

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[HIGH DISTINCTION] MKTG2112 MID SEM EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

NOTES MADE TO GUARANTEE A HIGH DISTINCTION!! Using these notes, I achieved an easy 85% on the mid...

12 pages, 3044 words

Mike

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Reviews

Similar to what the previous reviews have already said, this course is extremely disorganised, especially compared to MKTG1001.

Anonymous, Semester 2, 2019

Completely disorganised and had really strange presentation questions. Tutor didnt agree with the lectures and generally seemed like he hated his job. My least favourite marketing subject.

Anonymous, Semester 2, 2019

Typical marketing unit. Painful but interesting group assignment. Content interesting enough!

Anonymous, Semester 2, 2017

Interesting subject. Wasn't what I was expecting. Allocation of topics for assignment wasn't ideal as some topics seemed to have a lot more information available.

Anonymous, Semester 2, 2015

interesting subject

Anonymous, Semester 1, 2015

The subject wasn't what i had actually expected it to be about, but in the end, they were informative. The course isn't as organised as i would have liked it though.

Anonymous, Semester 2, 2015

The content was ok, but it didn't feel as exciting as MKTG1001 for some reason.

Anonymous, Semester 2, 2015

The subject was well organised and the content is not that difficult. Mid-semester exam was really easy and the cohort did really well, as it was a multiple-choice exam. The final exam was entirely short answer or extended response, but it was still not that hard, because the lecturer was very good in that she gave us two revision lectures in weeks 12 and 13.

Anonymous, Semester 2, 2014

There was nothing wrong with the subject itself. Content was pretty straight forward and not too hard to learn. Just like all marketing subjects, the exams requires memorizing and common sense. However, what i really hated all semester was the tutor. He taught decently, but was so unhelpful. Whenever we asked him for the assignment (because our topic was quite confusing) he would just give us a broad answer and said he couldn't reveal too much away because the lecturer didn't allow it. Isn't the whole point of the tutor to help students??? Due to the lack of help from him, we got a shit mark for our presentation and report because he said we didn't fully comprehend the question. WELL DUH, we told you that and you wouldn't explain it to us. He's also racist.

Anonymous, Semester 1, 2013