Description

Complete and comprehensive notes for the course, including tables and diagrams designed to make the content more memorable. Examples and activities are contained throughout. • Introduction to Consumer Behaviour • Decision Process I: Situation & Problem • Decision Process II: Search, Evaluate & Select • Decision Process III: Purchase & Post Purchase • Internal Influences I: Perception • Internal Influences II: Learning & Memory • Internal Influences III: Motivation & Personality • Internal Influences IV: Attitude & Attitude Change • External Influences I: Demographics & Households • External Influences II: Groups & Communication • External Influences III: Social Stratification & Culture • Consumer Research Methods (Appendix A) & Subject Review


USYD

Semester 1, 2018


77 pages

12,785 words

$39.00

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Campus

USYD, Camperdown/Darlington

Member since

March 2016