USYD

Semester 1, 2018


MKTG2112 (Consumer Behaviour) - Complete Notes for Final Exam (HD)

77 pages

12,785 words

$39.00

3

Description

Complete and comprehensive notes for the course, including tables and diagrams designed to make the content more memorable. Examples and activities are contained throughout.

• Introduction to Consumer Behaviour
• Decision Process I: Situation & Problem
• Decision Process II: Search, Evaluate & Select
• Decision Process III: Purchase & Post Purchase
• Internal Influences I: Perception
• Internal Influences II: Learning & Memory
• Internal Influences III: Motivation & Personality
• Internal Influences IV: Attitude & Attitude Change
• External Influences I: Demographics & Households
• External Influences II: Groups & Communication
• External Influences III: Social Stratification & Culture
• Consumer Research Methods (Appendix A) & Subject Review

Author

Rebecca

Campus

USYD, Camperdown/Darlington

Member since

March 2016