These notes highlight the fundamentals concepts in MKTG2112. They have been built upon over a large amount of resources, i.e. prescribed textbook, lecture slides, journal articles, over a large amount of time throughout the semester. The notes are set out by colours to distinguish the notable content required to be known to pass the course. With these notes in the finals, I managed to attain an overall mark of 81 for the unit.


Semester 1, 2017

51 pages

20,156 words



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USYD, Camperdown/Darlington

Member since

March 2017