MKTG2112 Consumer Behaviour DISTINCTION Complete Notes Weeks 1-13
Subject notes for USYD MKTG2112
Description
I achieved a Distinction (84) for this course with these notes. Full comprehensive notes include lecture summaries, key frameworks, readings and tutorial notes. Content: 1. Buying, Having, and Being 2. Perception 3. Learning and Memory 4. Ethnicity, Religion, and Age 5. Buying, Using, and Disposing 6. Attitudes & Change 7. Individual Decision Making 8. The Self 9. The culture of consumption 10. Motivation & Values 11. Personality
USYD
Semester 1, 2020
10 pages
2,185 words
$29.00
4
Campus
USYD, Camperdown/Darlington
Member since
February 2017
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