MKTG2112 Consumer Behaviour DISTINCTION Complete Notes Weeks 1-13
Subject notes for USYD MKTG2112
I achieved a Distinction (84) for this course with these notes. Full comprehensive notes include lecture summaries, key frameworks, readings and tutorial notes.
1. Buying, Having, and Being
3. Learning and Memory
4. Ethnicity, Religion, and Age
5. Buying, Using, and Disposing
6. Attitudes & Change
7. Individual Decision Making
8. The Self
9. The culture of consumption
10. Motivation & Values
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