MKTG2112 Consumer Behaviour DISTINCTION Complete Notes Weeks 1-13

Description

I achieved a Distinction (84) for this course with these notes. Full comprehensive notes include lecture summaries, key frameworks, readings and tutorial notes. Content: 1. Buying, Having, and Being 2. Perception 3. Learning and Memory 4. Ethnicity, Religion, and Age 5. Buying, Using, and Disposing 6. Attitudes & Change 7. Individual Decision Making 8. The Self 9. The culture of consumption 10. Motivation & Values 11. Personality