Consumer Behavior

Wayne D. Hoyer, Deborah J. MacInnis

For sale by Shawn for $30

MKTG2112 Study Notes

Notes from lectures and readings covered, with many diagrams. Topics covered include: - Introduct...

36 pages, 6496 words

MKTG2112 Full Course Notes

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MKTG2112 Consumer Behaviour: comprehensive lecture and textbook notes (new course curriculum)

These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in de...

94 pages, 28674 words

☆★ MKTG 2112 (HD) NOTES! [Lectures, diagrams!] ★☆

Comprehensive MKTG 2112 notes Includes: Notes for all lectures Diagrams of content (To help exp...

29 pages, 5645 words

MKTG2112 Distinction Summary Notes

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Detailed Notes - Came 3rd in Unit

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Consumer Behaviour - MKTG2112

Detailed notes from lectures, tutorials and the textbook. Includes examples and diagrams.

46 pages, 19279 words

Consumer Behaviour Notes (Week 1-13)

From my understanding, this course has been recently updated with a new textbook. These notes helped...

48 pages, 9709 words


A comprehensive set of MKTG2112 notes including all lecture notes and readings. With these notes...

35 pages, 15394 words

MKTG2112 Comprehensive Notes + Including ACCESSIBLE Textbook reading [HD]

A very organised, comprehensive and easy to understand set of notes! Includes weekly summary of lect...

100 pages, 21711 words


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The lecturer often calls in sick to the lectures, they're not very organised about when/where lectures will be held and the recordings are not good. Try to get a good group for the assignment (it'll make it or break it)—Elizabeth was a good tutor, maybe a little aloof on the actual content on the class but understanding to students. Tough when she gives feedback though (made someone cry in the tute before ours lol). Overall the structure of this class sucks (lecture is given is a huge hall when by week 3 only around 20 people show up, so it creates a big disconnect between him speaking and students on the upper stands falling asleep).

Anonymous, Semester 2, 2023

The course is really messy and disorganised compared to the first year marketing courses. The content is somewhat interesting although it is an extremely content heavy subject. Get yourself a good group for the group assignment otherwise you'll be stressing throughout the entire semester.

Anonymous, Semester 2, 2023

Similar to what the previous reviews have already said, this course is extremely disorganised, especially compared to MKTG1001.

Anonymous, Semester 2, 2019

Completely disorganised and had really strange presentation questions. Tutor didnt agree with the lectures and generally seemed like he hated his job. My least favourite marketing subject.

Anonymous, Semester 2, 2019

Typical marketing unit. Painful but interesting group assignment. Content interesting enough!

Anonymous, Semester 2, 2017

Interesting subject. Wasn't what I was expecting. Allocation of topics for assignment wasn't ideal as some topics seemed to have a lot more information available.

Anonymous, Semester 2, 2015

interesting subject

Anonymous, Semester 1, 2015

The subject wasn't what i had actually expected it to be about, but in the end, they were informative. The course isn't as organised as i would have liked it though.

Anonymous, Semester 2, 2015

The content was ok, but it didn't feel as exciting as MKTG1001 for some reason.

Anonymous, Semester 2, 2015

The subject was well organised and the content is not that difficult. Mid-semester exam was really easy and the cohort did really well, as it was a multiple-choice exam. The final exam was entirely short answer or extended response, but it was still not that hard, because the lecturer was very good in that she gave us two revision lectures in weeks 12 and 13.

Anonymous, Semester 2, 2014