MKTG2112 Consumer Behaviour: comprehensive lecture and textbook notes (new course curriculum)

Description

These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in detail) from the latest version of the course (S2 2019). Topics: Introduction Perception Learning and memory Demographics Buying and using Disposing Attitudes and attitudinal change Individual decision making and habits The self and groups The culture of consumption Motivation and values Personality