Description

These notes comprehensively cover ALL lecture and textbook content (both of which are assessed in detail) from the latest version of the course (S2 2019).

Topics:
Introduction
Perception
Learning and memory
Demographics
Buying and using
Disposing
Attitudes and attitudinal change
Individual decision making and habits
The self and groups
The culture of consumption
Motivation and values
Personality


USYD

Semester 2, 2019


94 pages

28,674 words

$29.00

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