USYD

Semester 1, 2017


MKTG2112 Distinction Summary Notes

4 pages

1,562 words

$29.00

Description

Full Distinction course summary notes, typed with full equations and diagrams along with great explanations of concepts, including the following topics:
- Motivation, ability and opportunity
- Exposure, attention and perception
- Memory and retrieval
- Consumer attitudes
- Consumer decision making
- Social influences
- Diversity
- Impact of social class and households
- Psychographics

Author

Dan

Campus

USYD, Camperdown/Darlington

Member since

August 2018