USYD

Semester 1, 2016


MKTG1001 Distinction Summary Notes

6 pages

1,615 words

$34.00

1

Description

Full Distinction course summary notes perfect for exam revision, covering the following topics:
- The marketing process
- Strategic marketing and planning
- Environmental analysis and insights
- Understanding marketings
- Consumer behaviour
- Market segmentation, targeting and positioning
- Marketing mix
- New product development
- Pricing strategies
- Promotion mix
- Direct marketing
- Digital marketing
- Placement strategies

Author

Dan

Campus

USYD, Camperdown/Darlington

Member since

August 2018