MKTG1001 Distinction Summary Notes
Subject notes for USYD MKTG1001
Description
Full Distinction course summary notes perfect for exam revision, covering the following topics: - The marketing process - Strategic marketing and planning - Environmental analysis and insights - Understanding marketings - Consumer behaviour - Market segmentation, targeting and positioning - Marketing mix - New product development - Pricing strategies - Promotion mix - Direct marketing - Digital marketing - Placement strategies
USYD
Semester 1, 2016
6 pages
1,615 words
$34.00
1
Campus
USYD, Camperdown/Darlington
Member since
August 2018