Detailed Notes - Came 3rd in Unit

Description

Extremely thorough notes that helped me to achieve a mark of 80 and equal-third place in this course. Covers all topics and lecture content. Topics Covered: - Consumer Motivation - Needs, Goals & Risk - Exposure, Attention, Perception & Comprehension - Memory & Retrieval - Knowledge Structures - Consumer Attitudes & Decision Making - Low/High Effort Judgement and Decision Making Processes - Social Norms & Influences - Social Class - Households - Values