USYD

Semester 2, 2016


Detailed Notes - Came 3rd in Unit

30 pages

7,391 words

$29.00

Description

Extremely thorough notes that helped me to achieve a mark of 80 and equal-third place in this course. Covers all topics and lecture content.

Topics Covered:
- Consumer Motivation
- Needs, Goals & Risk
- Exposure, Attention, Perception & Comprehension
- Memory & Retrieval
- Knowledge Structures
- Consumer Attitudes & Decision Making
- Low/High Effort Judgement and Decision Making Processes
- Social Norms & Influences
- Social Class
- Households
- Values

Author

Erica

Campus

USYD, Camperdown/Darlington

Member since

February 2016