Description

Neat & detailed final exam notes that helped me to achieve a Distinction grade. Notes are organised using headings and include diagrams to illustrate theories. Topics Covered: 1. Overall Approach to Formulating Strategy 2. Marketing Strategy & Poverty Alleviation 3. 'Value' Strategy Choices 4. 3 Main Strategic Questions 5. External Environment 6. Approaches to Competition 7. Mission & Objectives 8. SWOT Analysis 9. TOWS Matrix 10. Portfolio Analysis 11. Strategic Tools 12. Implementation


USYD

Semester 2, 2017


34 pages

4,000 words

$29.00

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