USYD

Semester 2, 2017


MKTG3118 Final Exam Notes

34 pages

4,000 words

$29.00

7

Description

Neat & detailed final exam notes that helped me to achieve a Distinction grade. Notes are organised using headings and include diagrams to illustrate theories.

Topics Covered:
1. Overall Approach to Formulating Strategy
2. Marketing Strategy & Poverty Alleviation
3. 'Value' Strategy Choices
4. 3 Main Strategic Questions
5. External Environment
6. Approaches to Competition
7. Mission & Objectives
8. SWOT Analysis
9. TOWS Matrix
10. Portfolio Analysis
11. Strategic Tools
12. Implementation

Author

Erica

Campus

USYD, Camperdown/Darlington

Member since

February 2016