Description

Extremely detailed notes used for the final exam. Notes cover all lectures/unit material and are arranged under headings and subheadings. Includes tables and diagrams. Topics Covered: Marketing Mix: Product - Services - Classifications - Management - Branding & Brand Development - New Product Development - Product Life Cycle Price - Objectives - Strategies - Price Adjustment Promotion - Advertising - Public Relations - Sales Promotion - Personal Selling - Direct & Digital Marketing Place - Logistics - Marketing Channels - Wholesaling & Retailing - Retailer Classifications


USYD

Semester 1, 2016


31 pages

6,972 words

$29.00

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