USYD

Semester 1, 2016


Detailed MKTG1001 Notes with Headings

31 pages

6,972 words

$29.00

Description

Extremely detailed notes used for the final exam. Notes cover all lectures/unit material and are arranged under headings and subheadings. Includes tables and diagrams.

Topics Covered:
Marketing Mix:

Product
- Services
- Classifications
- Management
- Branding & Brand Development
- New Product Development
- Product Life Cycle

Price
- Objectives
- Strategies
- Price Adjustment

Promotion
- Advertising
- Public Relations
- Sales Promotion
- Personal Selling
- Direct & Digital Marketing

Place
- Logistics
- Marketing Channels
- Wholesaling & Retailing
- Retailer Classifications

Author

Erica

Campus

USYD, Camperdown/Darlington

Member since

February 2016