Detailed MKTG1001 Notes with Headings

Description

Extremely detailed notes used for the final exam. Notes cover all lectures/unit material and are arranged under headings and subheadings. Includes tables and diagrams. Topics Covered: Marketing Mix: Product - Services - Classifications - Management - Branding & Brand Development - New Product Development - Product Life Cycle Price - Objectives - Strategies - Price Adjustment Promotion - Advertising - Public Relations - Sales Promotion - Personal Selling - Direct & Digital Marketing Place - Logistics - Marketing Channels - Wholesaling & Retailing - Retailer Classifications