MKTG3116 Detailed Notes - Distinction Grade

Description

Detailed notes used for the final exam. Notes cover all lectures/topics and are organised under topic headings and subheadings. Includes flowcharts and diagrams. Topics covered: 1. Introduction to International Marketing 2. Cultural Environment 3. Economic Environment 4. Political Environment & Trade 5. Marketing Research 6. Product & Service Strategies 7. Market Selection & Entry 8. Global Distribution & Logistics 9. Marketing Communications & Social Networks 10. Pricing