USYD

Semester 1, 2018


MKTG3116 Detailed Notes - Distinction Grade

30 pages

6,238 words

$29.00

2

Description

Detailed notes used for the final exam. Notes cover all lectures/topics and are organised under topic headings and subheadings. Includes flowcharts and diagrams.

Topics covered:
1. Introduction to International Marketing
2. Cultural Environment
3. Economic Environment
4. Political Environment & Trade
5. Marketing Research
6. Product & Service Strategies
7. Market Selection & Entry
8. Global Distribution & Logistics
9. Marketing Communications & Social Networks
10. Pricing