MKTG2112 EXAM NOTES (Distinction) - Includes all textbook and tutorial readings

Description

Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in all assessments. Topic List: - INTRODUCTION TO CONSUMER BEHAVIOUR - SENSORY SYSTEMS AND PERCEPTIONS - LEARNING AND MEMORY - DEMOGRAPHICS AND LIFESTYLE - BUYING AND USING - DISPOSAL AND ATTITUDES - INDIVIDUAL DECISION MAKING AND HABITS - THE SELF AND SOCIAL INFLUENCE - THE CONSUMPTION OF CULTURE - MOTIVATION AND VALUES - PERSONALITY