Description

Summarised lecture notes for MKTG2112 Consumer Behaviour, optimised for exam study. Distinction in all assessments.

Topic List:
- INTRODUCTION TO CONSUMER BEHAVIOUR
- SENSORY SYSTEMS AND PERCEPTIONS
- LEARNING AND MEMORY
- DEMOGRAPHICS AND LIFESTYLE
- BUYING AND USING
- DISPOSAL AND ATTITUDES
- INDIVIDUAL DECISION MAKING AND HABITS
- THE SELF AND SOCIAL INFLUENCE
- THE CONSUMPTION OF CULTURE
- MOTIVATION AND VALUES
- PERSONALITY


USYD

Semester 2, 2019


50 pages

13,769 words

$29.00

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