MKTG3121 (HIGH DISTINCTION) - Study Notes (includes readings)

Description

MKTG3121 - High Distinction grade (89). Notes are summarised from lectures and including readings.

TOPICS:

- Persuasion
- Changing Behaviour
- Attitudes and Behaviour
- Argumentation
- Storytelling
- Emotions Part 1
- Emotions Part 2 + Cognitive Heuristics Part 1
- Cognitive Heuristics Part 2
- Social Heuristics
- Automatic persuasion
- Social norms and comparison