MKTG3121 (HIGH DISTINCTION) - Study Notes (includes readings)
Subject notes for USYD MKTG3121
Description
MKTG3121 - High Distinction grade (89). Notes are summarised from lectures and including readings.
TOPICS:
- Persuasion
- Changing Behaviour
- Attitudes and Behaviour
- Argumentation
- Storytelling
- Emotions Part 1
- Emotions Part 2 + Cognitive Heuristics Part 1
- Cognitive Heuristics Part 2
- Social Heuristics
- Automatic persuasion
- Social norms and comparison
USYD
Semester 1, 2020
48 pages
12,873 words
$34.00
12
Campus
USYD, Camperdown/Darlington
Member since
March 2018