MKTG3121 (HIGH DISTINCTION) - Study Notes (includes readings)

Description

MKTG3121 - High Distinction grade (89). Notes are summarised from lectures and including readings. TOPICS: - Persuasion - Changing Behaviour - Attitudes and Behaviour - Argumentation - Storytelling - Emotions Part 1 - Emotions Part 2 + Cognitive Heuristics Part 1 - Cognitive Heuristics Part 2 - Social Heuristics - Automatic persuasion - Social norms and comparison