Description

MKTG3121 - High Distinction grade (89). Notes are summarised from lectures and including readings.

TOPICS:

- Persuasion
- Changing Behaviour
- Attitudes and Behaviour
- Argumentation
- Storytelling
- Emotions Part 1
- Emotions Part 2 + Cognitive Heuristics Part 1
- Cognitive Heuristics Part 2
- Social Heuristics
- Automatic persuasion
- Social norms and comparison


USYD

Semester 1, 2020


48 pages

12,873 words

$34.00

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