Description

Comprehensive and detailed exam notes for MKTG2113. Includes SPSS Notes and Instructions and all examinable content. Distinction on all assessments. Optimised for exam study.

Topic List:
- The Research Process
- Qualitative vs Quantitative Research
- Experimental Research and Test Marketing
- Working with Data
- Preliminary Analysis
- Tests of differences
- Multivariate Analysis 1
- Multivariate Analysis 2


USYD

Semester 1, 2019


29 pages

8,000 words

$29.00

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