Principles of Marketing

Armstrong, Gary et al

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Marketing Theory and Practice (MKF1120) Notes

Written by Belle

Detailed and extensive notes covering all topics from the entire semester. Topics include: - Market...

44 pages, 7415 words

MKF1120 Weekly Summary Notes

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Extensive weekly summary notes covering: - Introduction to marketing - Buyer behaviour - Marketin...

48 pages, 7389 words

Marketing Theory and Practice MKF1120 Complete Subject Notes

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My notes cover all information taught and assessed in MKF1120, including information assessed in the...

71 pages, 13019 words


Written by Isabel

These Marketing Theory and Practice notes are the perfect for revision, covering weeks 1-12 workshop...

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Marketing Theory and Practise- DETAILED notes

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Comprised of lecture notes, textbook notations and summaries and further research, this set of notes...

48 pages, 10096 words

HD 92 Concise exam notes MKF1120

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Concise and organised revision notes I used for MKF1120 exam that covered every topic that was exami...

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MKF1120 Marketing Theory and Practise Self Formulated Questions From an HD Student

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Including in this document are 29 self-formulated questions to help you gain vital practise for the...

3 pages, 545 words

MKF1120 Marketing Theory and Practise Table of Definitions HD 88%

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These notes provide a great summary of the key definitions and terms that need to be memorised in pr...

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Marketing Theory and Practice semester notes

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All notes included

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Written by Jessica

Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes...

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SERVICES I am a doctoral scholar. I am a versatile and flexible expert and I can tutor, interpret...


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Hi there! I’m Natashya. I’m studying business in Monash specializing in banking and finance and mino...


It is an interesting unit. The chief examiner (Dr. Angela Cruz) is so nice. If you guys watch all of the recording videos, you will definitely understand the concept and do well in the final exam.

Anonymous, Semester 1, 2018

Loved literally everything about this subject. So easy to pass as well! Minimal effort will get you a D at the very least.

Anonymous, Semester 1, 2016

Really fun unit! The tutes are interactive and the content is pretty easy.

Anonymous, Semester 1, 2015

Interesting unit- tutors are really friendly and they try to make things really relatable to students.

Anonymous, Semester 2, 2015

Quite straight forward and an interactive tutorial makes this subject enjoyable. This developed my love for marketing despite doing an accounting major.

Anonymous, Semester 2, 2013

An interesting unit, which students can relate to as consumers. The online lessons are convenient and easy to follow, building notes at your own pace. The exam is fairly easy if you know the content.

Anonymous, Semester 2, 2013