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MKF1120 HD (94) Lecture/reading notes

Written by Gabriel

Complete and detailed notes for MKF1120. Includes all topics: - The value framework - History an...

43 pages, 10315 words

Marketing *HD* Notes (UP-TO-DATE)

Written by Cameron

These notes are designed to well equip you for the unit, based on the core content, they are compreh...

32 pages, 5282 words

MKF1120 HD Quality Notes

Written by Alice

Week 1 - Define Marketing Week 2 - Key Marketing Terms Week 3 - The Marketing Environment Week...

40 pages, 10338 words

MKF1120 Weekly Summary Notes

Written by Catherine

Extensive weekly summary notes covering: - Introduction to marketing - Buyer behaviour - Marketin...

48 pages, 7389 words

MKF1120 Marketing Theory and Practice Notes

Written by Adriano

These notes are a comprehensive summary of the unit 'Marketing theory and Practice' (MKF1120). T...

25 pages, 3183 words


Written by Jessica

Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes...

58 pages, 7904 words

HD Complete Note Collection

Written by Eva

This includes ALL NOTES from ALL THE WEEKLY READINGS. These notes carried me through to achieve a HD...

32 pages, 9106 words

Summarised notes

Written by Samantha

Topics covered: Marketing basics, philosophy of marketing, Marketing process and core concepts, Mark...

54 pages, 10035 words

Marketing Theory and Practice (MKF1120) Notes

Written by Belle

Detailed and extensive notes covering all topics from the entire semester. Topics include: - Market...

44 pages, 7415 words

Marketing Theory and Practice MKF1120 Complete Subject Notes

Written by Alexandra

My notes cover all information taught and assessed in MKF1120, including information assessed in the...

71 pages, 13019 words


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Thoroughly applicable in real life scenarios - well worth it.

Anonymous, Semester 2, 2019

This was a unit I thoroughly enjoyed. Had a great tutor and whatever I learnt was very practical and could be applied in my everyday life.

Anonymous, Semester 1, 2017

This is one subject that i can't deny was the best subject to study. Teachers were great and workshops were enjoybale and most importantly interesting

Anonymous, Semester 1, 2019

It is an interesting unit. The chief examiner (Dr. Angela Cruz) is so nice. If you guys watch all of the recording videos, you will definitely understand the concept and do well in the final exam.

Anonymous, Semester 1, 2018

Loved literally everything about this subject. So easy to pass as well! Minimal effort will get you a D at the very least.

Anonymous, Semester 1, 2016

Really fun unit! The tutes are interactive and the content is pretty easy.

Anonymous, Semester 1, 2015

Interesting unit- tutors are really friendly and they try to make things really relatable to students.

Anonymous, Semester 2, 2015

Quite straight forward and an interactive tutorial makes this subject enjoyable. This developed my love for marketing despite doing an accounting major.

Anonymous, Semester 2, 2013

An interesting unit, which students can relate to as consumers. The online lessons are convenient and easy to follow, building notes at your own pace. The exam is fairly easy if you know the content.

Anonymous, Semester 2, 2013