Marketing Theory And Practice
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NotesView all MKF1120 notes
Written by Gabriel
Complete and detailed notes for MKF1120. Includes all topics: - The value framework - History an...
43 pages, 10315 words
Written by Cameron
These notes are designed to well equip you for the unit, based on the core content, they are compreh...
32 pages, 5282 words
Written by Alice
Week 1 - Define Marketing Week 2 - Key Marketing Terms Week 3 - The Marketing Environment Week...
40 pages, 10338 words
Written by Catherine
Extensive weekly summary notes covering: - Introduction to marketing - Buyer behaviour - Marketin...
48 pages, 7389 words
Written by Adriano
These notes are a comprehensive summary of the unit 'Marketing theory and Practice' (MKF1120). T...
25 pages, 3183 words
Written by Jessica
Full, comprehensive notes for Marketing Theory and Practice. Useful for assignments, weekly quizzes...
58 pages, 7904 words
Written by Eva
This includes ALL NOTES from ALL THE WEEKLY READINGS. These notes carried me through to achieve a HD...
32 pages, 9106 words
Written by Samantha
Topics covered: Marketing basics, philosophy of marketing, Marketing process and core concepts, Mark...
54 pages, 10035 words
Written by Belle
Detailed and extensive notes covering all topics from the entire semester. Topics include: - Market...
44 pages, 7415 words
Written by Alexandra
My notes cover all information taught and assessed in MKF1120, including information assessed in the...
71 pages, 13019 words
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Thoroughly applicable in real life scenarios - well worth it.
Anonymous, Semester 2, 2019
This was a unit I thoroughly enjoyed. Had a great tutor and whatever I learnt was very practical and could be applied in my everyday life.
Anonymous, Semester 1, 2017
This is one subject that i can't deny was the best subject to study. Teachers were great and workshops were enjoybale and most importantly interesting
Anonymous, Semester 1, 2019
It is an interesting unit. The chief examiner (Dr. Angela Cruz) is so nice. If you guys watch all of the recording videos, you will definitely understand the concept and do well in the final exam.
Anonymous, Semester 1, 2018
Loved literally everything about this subject. So easy to pass as well! Minimal effort will get you a D at the very least.
Anonymous, Semester 1, 2016
Really fun unit! The tutes are interactive and the content is pretty easy.
Anonymous, Semester 1, 2015
Interesting unit- tutors are really friendly and they try to make things really relatable to students.
Anonymous, Semester 2, 2015
Quite straight forward and an interactive tutorial makes this subject enjoyable. This developed my love for marketing despite doing an accounting major.
Anonymous, Semester 2, 2013
An interesting unit, which students can relate to as consumers. The online lessons are convenient and easy to follow, building notes at your own pace. The exam is fairly easy if you know the content.