MKF1120 HD (94) Lecture/reading notes
Subject notes for Monash MKF1120
Description
Complete and detailed notes for MKF1120. Includes all topics: - The value framework - History and philosophy of marketing - The marketing environment - Buyer behaviour - Marketing information - STP - Product - Price - Distribution (Place) - IMC (Promotion) - Current issues in marketing - Strategy and planning
Monash
Semester 2, 2019
43 pages
10,315 words
$29.00
36
Campus
Monash, Clayton
Member since
February 2018