Description

Complete and detailed notes for MKF1120. Includes all topics:

- The value framework
- History and philosophy of marketing
- The marketing environment
- Buyer behaviour
- Marketing information
- STP
- Product
- Price
- Distribution (Place)
- IMC (Promotion)
- Current issues in marketing
- Strategy and planning


Monash

Semester 2, 2019


43 pages

10,315 words

$29.00

29

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Campus

Monash, Clayton

Member since

February 2018