Description

My notes cover all information taught and assessed in MKF1120, including information assessed in the assignments, mid-semester test and final exam. All information is ordered by the week each topic is taught. The content is organised, clean and easy to follow.
Weeks/topics covered in these notes include:
- Week 1: Intro to marketing
- Week 2: Key marketing terms and concepts; and advice for your essay
- Week 3: The Marketing Environment
- Week 4: Buyer Behaviour
- Week 5: Marketing Research and Information
- Week 6: Segmentation, targeting and positioning; the extended marketing mix
- Week 7: The Product
- Week 8: Pricing
- Week 9: Distribution (Place)
- Week 10: Integrated Marketing Communication (Promotion)
- Week 11: Current Issues in Marketing Practice
- Week 12: Unit Review and Exam Info


Monash

Semester 1, 2018


71 pages

13,019 words

$29.00

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