Marketing Theory and Practice MKF1120 Complete Subject Notes

Description

My notes cover all information taught and assessed in MKF1120, including information assessed in the assignments, mid-semester test and final exam. All information is ordered by the week each topic is taught. The content is organised, clean and easy to follow. Weeks/topics covered in these notes include: - Week 1: Intro to marketing - Week 2: Key marketing terms and concepts; and advice for your essay - Week 3: The Marketing Environment - Week 4: Buyer Behaviour - Week 5: Marketing Research and Information - Week 6: Segmentation, targeting and positioning; the extended marketing mix - Week 7: The Product - Week 8: Pricing - Week 9: Distribution (Place) - Week 10: Integrated Marketing Communication (Promotion) - Week 11: Current Issues in Marketing Practice - Week 12: Unit Review and Exam Info