Buyer Behaviour MKF2111 Complete Notes

Description

My notes cover all information covered throughout the semester. This includes content from both textbook readings and online lessons. All information is summarised, well organised and clear. Weeks and topics covered include: - Week 1: Buyer Behaviour - Week 2: Motivation, Ability and Opportunity - Week 3: Exposure, Attention and Perception - Week 4: Memory and Knowledge - Week 5: Attitudes and Persuasion - Week 6: Problem Recognition and Information Search - Week 7: Judgement and Decision Making - Week 8: Post-Purchase Processes - Week 9: Social Influences - Week 10: Consumer Diversity - Week 11: Marketing Ethics and Social Responsibility