Description

Extensive weekly summary notes covering:
- Introduction to marketing
- Buyer behaviour
- Marketing information
- Market segmentation
- Marketing mix
- Issues in marketing
- Customer value
Includes diagrams and corporate examples.


Monash

Semester 1, 2018


48 pages

7,389 words

$34.00

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Author

Catherine

Campus

Monash, Caulfield

Member since

March 2018