MKF1120 Weekly Summary Notes
Subject notes for Monash MKF1120
Description
Extensive weekly summary notes covering: - Introduction to marketing - Buyer behaviour - Marketing information - Market segmentation - Marketing mix - Issues in marketing - Customer value Includes diagrams and corporate examples.
Monash
Semester 1, 2018
48 pages
7,389 words
$34.00
1
Campus
Monash, Caulfield
Member since
March 2018