Monash

Semester 1, 2017


HD 92 Concise exam notes MKF1120

35 pages

7,198 words

$34.00

8

Description

Concise and organised revision notes I used for MKF1120 exam that covered every topic that was examined in detail. Includes coloured diagrams.
Topics covered in notes:
- Value
- Marketing environment
- Buyer behaviour
- STP
- Marketing mix
- Current issues
- Strategy and planning