Description

Concise and organised revision notes I used for MKF1120 exam that covered every topic that was examined in detail. Includes coloured diagrams.
Topics covered in notes:
- Value
- Marketing environment
- Buyer behaviour
- STP
- Marketing mix
- Current issues
- Strategy and planning


Monash

Semester 1, 2017


35 pages

7,198 words

$34.00

9

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Author

Sam

Campus

Monash, Caulfield

Member since

February 2016