Semester 2, 2017

Exam 90% comprehensive notes MKF2111

23 pages

6,798 words




Concise and organised revision notes I used for MKF2111 exam that covered every topic that was examined in detail. Helped me get 90+% on the final exam. Includes coloured diagrams.
Topics covered in notes (all weeks):
- Motivation, ability, opportunity
- Exposure, attention, perception
- Knowledge and memory
- Attitudes
- Decision-making process
- Consumer culture
- Innovation and ethics