Description

Concise and organised revision notes I used for MKF2111 exam that covered every topic that was examined in detail. Helped me get 90+% on the final exam. Includes coloured diagrams.
Topics covered in notes (all weeks):
- Motivation, ability, opportunity
- Exposure, attention, perception
- Knowledge and memory
- Attitudes
- Decision-making process
- Consumer culture
- Innovation and ethics


Monash

Semester 2, 2017


23 pages

6,798 words

$34.00

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Author

Sam

Campus

Monash, Caulfield

Member since

February 2016