Description

Concise and organised revision notes I used for MKF1120 exam that covered every topic that was examined in detail. Includes coloured diagrams. Topics covered in notes: - Value - Marketing environment - Buyer behaviour - STP - Marketing mix - Current issues - Strategy and planning


Monash

Semester 1, 2017


35 pages

7,198 words

$29.00

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Campus

Monash, Caulfield

Member since

February 2016