Marketing Theory and Practice (MKF1120) Notes
Subject notes for Monash MKF1120
Description
Detailed and extensive notes covering all topics from the entire semester. Topics include: - Marketing and Value - Key marketing Concepts and Terms - Macro and Micro Environments - Buyer Behaviour - Market Research - Segmentation, Targeting and Positioning - Product - Price - Place (distribution) - Promotion (IMC) - Current Issues in Marketing Practice - A Planning Framework
Monash
Semester 2, 2018
44 pages
7,415 words
$39.00
4
Campus
Monash, Caulfield
Member since
February 2018