Marketing Theory and Practise- DETAILED notes

Description

Comprised of lecture notes, textbook notations and summaries and further research, this set of notes provides comprehensive information which will sufficiently prepare you for any assignments and examinations. These notes are visually appealing (colour coded), diagrams, images and formulae where necessary and provide both the basics to get you by, as well as the detail that those (like myself) seeking a high distinction (HD) will need.