HD Complete Note Collection

Description

This includes ALL NOTES from ALL THE WEEKLY READINGS. These notes carried me through to achieve a HD in the exam as well as a few others in my class that used these notes. They are organised by weeks. Topics Included: - Definition of Marketing - Needs, Wants and Value - The Marketing Environment - Buyer Behaviour - Marketing Research - Market Segmentation - Product - Price - Place - Promotion and IMC Tools - Issues in Marketing - Strategy and Planning