This includes ALL NOTES from ALL THE WEEKLY READINGS. These notes carried me through to achieve a HD in the exam as well as a few others in my class that used these notes. They are organised by weeks.

Topics Included:
- Definition of Marketing
- Needs, Wants and Value
- The Marketing Environment
- Buyer Behaviour
- Marketing Research
- Market Segmentation
- Product
- Price
- Place
- Promotion and IMC Tools
- Issues in Marketing
- Strategy and Planning


Semester 1, 2019

32 pages

9,106 words



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Monash, Caulfield

Member since

January 2019