These notes are designed to well equip you for the unit, based on the core content, they are comprehensive, succinct and cover the

1. Importance of Marketing.
2. Marketing Basics and the Customer Value Framework.
3. The Marketing Environment.
4. Marketing Research and Information.
5. Buyer Behaviour.
6. Segmentation, Targeting and Positioning.
7. Product.
8. Promotion.
9. Price and Place (Distribution).
10. Current Issues in Marketing

I have included a table of contents for ease of access, using these notes I was able to achieve an 82 HD in the unit.


Semester 2, 2019

32 pages

5,282 words



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