A comprehensive and detailed set of HD notes that summarises all content with additional examples and diagrams.

The notes are formatted through headings and sub headings that make the notes very easy to follow and understand.

I received a HD (91) using these notes.

Topic List:
1. Introduction
2. Marketing environment
3. Marketing research
4. Buyer behaviour
5. Segmentation, targeting, positioning (STP)
6. Product
7. Pricing
8. Place
9. Promotion
10. Services, extended marketing mix
11. Marketing planning, implementation and evaluation

NB: These are notes from the equivalent Principles of Marketing (MKC1200) at Monash University Clayton Campus. While the teaching may differ slightly, the same content is taught.


Semester 1, 2019

235 pages

45,764 words



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