COMPREHENSIVE MKF2111 BUYER BEHAVIOUR HD NOTES (88)

Description

A comprehensive and detailed set of HD notes that explains all content from the textbook and lectures with additional examples and diagrams. The notes are formatted through headings and sub headings that make the notes very easy to follow and understand. I received a HD (88) using these notes. NB: These are notes from the equivalent Buyer Behaviour (MKC2110) at Monash University Clayton Campus. While the teaching may differ slightly, the same content is taught. Topic List: Topic 1: Understanding Consumer Behaviour (Ch 1) Topic 2: Consumer Diversity, Social & Household Influences, Psychographics (Ch 11-14) Topic 3: Motivation, Ability & Opportunity (MAO) (Ch 2) Topic 4: Exposure, Attention, Perception & Comprehension (Ch 3) Topic 5: Memory & Knowledge (Ch 4) Topic 6: Attitudes (High vs Low Effort) (Ch 5 & 6) Topic 7: Problem Recognition & Information Search (Ch 7) Topic 8: Judgement & Decision-Making (Low vs High Effort) (Ch 8 & 9) Topic 9: Post-Decision Making Process (Ch 10) Topic 10: Contemporary Issues In Consumer Behaviour - Innovation (Ch 15) - Symbolic Consumer Behaviour (Ch 16) - Ethics (Ch 17)