Principles of Marketing

Armstrong, Gary et al

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Marketing, Grewal, UNUSED

Levy, Mathews, Harrigan

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Grewal, Levy

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Principles of Marketing (Aus)


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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic

For sale by Natasha for $40

Grewel Marketing 2E

Levy Grewel, Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

For sale by Jenny for $25

Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Marketing Course Notes

Written by Lauren

Includes some case study in purple Includes textbook notes and additional notes from lectures and...

112 pages, 45000 words

Concise HD (87) MARK1012 Notes

Written by Alifa

All topics from the trimester syllabus in a concise set of notes with the important information. Inc...

31 pages, 12696 words


Written by Ashleigh

This is a CLEAR and CONCISE collation of ALL MARK1012 content into a glossary bank of key terms and...

32 pages, 10972 words

MARK1012 Comprehensive HIGH DISTINCTION Final Exam Notes

Written by Natalie

These HD notes provide a detailed overview of the entire terms course content. By reading and studyi...

46 pages, 18943 words

MARK1012 Marketing Fundamentals Notes

Written by Michelle

Notes contain content from lecture slides as well as any additional information provided by the lect...

13 pages, 5858 words

MARK1012: Marketing Fundamentals Comprehensive Notes and Summary

Written by Kunjita

Includes all lecture notes, tutorial notes, textbook notes and extra content. Comprehensive summary...

32 pages, 7800 words

MARK1012 New Trimester Syllabus (HD)

Written by Samantha

Notes integrate key material from lectures, tutorials, the textbook, and contemporary case studies....

23 pages, 4869 words


Written by Natasha

Each section of my notes contains summarized points from chapter 1 to chapter 13 of the mark1012 rel...

27 pages, 8370 words

Complete Textbook Notes for MARK1012

Written by Charlie

84 Pages of high-quality textbook notes covering every chapter from the textbook 'Marketing' by Dhr...

84 pages, 33630 words

MARK1012 Textbook Notes | WAM boost !!

Written by Kevin

No need to read the Text book! Read these notes before class for easy CP!! Notes are the summarise...

44 pages, 16566 words


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I really enjoyed this course!! Lectures were usually good, we had different guest speakers each week so sometimes they were good, sometimes not. I liked the tutorials, my tutor was really nice & facilitated some good discussions. You get participation marks in the tutorials which are really easy to earn as long as you know the content (just keep talking & you’ll surely get them, for the 2 marks I would just talk twice in each tutorial & I usually got full marks each time). The quizzes were hard just because the time limit was very restricting, my advice is to not dwell too long on any one question— choose your best guess & move on, you can come back to it later if you have time. I finished both quizzes & got good marks in both of them by doing this. The final 12 hour report was quite manageable but I felt that it was a bit subjective (“what would you recommend” for something was one of the questions if I recall correctly). You also have to do a group presentation which is a bit nerve wracking, but it’s just for questions from the textbook. Overall I thought it was a good course, very easy to keep up with the material. However, the assessments could be modified. I loved my tutor but felt the main lecturer should’ve been a bit more involved.

Anonymous, Semester 1, 2018

The lecturer lady was horrible, my tutor was more horrible. Quizzes are jokes (you would not be able to even finish the quizzes) No Lecture recording, No student discussion where you can ask questions, therefore no communication at all. How could they expect us to learn anything with this environment?

Anonymous, Semester 2, 2017

Did not even study for this course, easy marks and a wam booster

Anonymous, Semester 1, 2018

Pretty bland and boring, quizzes had 60 questions for 20 minutes which meant we were struggling to even finish the quiz let alone try and do well. The final report is subjective and there is a lot of group participation where the tutor will not tell you if you are doing an adequate amount of participation during class.

Anonymous, Semester 2, 2017

Simply understanding based and very helpful in the future. Just needs active participation in tutorials and individual critical analysis of concepts.Involves various case studies to grasp from

Anonymous, Semester 2, 2017

Loved it! The content was easy but linked to real life and could be applied practically in tutorials. The presentations were also really fun to participate in and give, and my tutor (Yasmina) was excellent in how she engaged the class and used her own experiences to teach us.

Anonymous, Semester 1, 2017

I thought this would be an excellent subject in order to get a glimpse at a future in marketing, however the course is very specific rather than broad, which you would expect of a first year course. The heavy focus on group work made the subject even worse, as if you are stuck with a bad group you will inevitably do poorly.

Anonymous, Semester 2, 2015

My tutor Seiya, is awesome and I love him. Razzak makes the lecture materials so easy to cover. He's 100%, well both of them are. The only thing is make sure you don't choose a shitty group because that may wreck you for the rest of the semester.

Anonymous, Semester 2, 2016

Content is pretty dry but easy to understand. Lecturer not very engaging and tutor very laid back. A lot of group work so make sure you start the assignments early and get in with a decent group of people. Final exam easy, passable with not much study.

Anonymous, Semester 1, 2016

Enjoyable course to take! A lot of information, material and resources are given to you. Important to note it is a very content based subject. Only downfall is the amount of group work - make sure your group is proactive in getting assessments organised and completed.

Anonymous, Semester 2, 2015