Concise HD (87) MARK1012 Notes

Description

All topics from the trimester syllabus in a concise set of notes with the important information. Incorporates content from the textbook as well as additions of important lecture and tutorial content. Topics Include: - Overview of Marketing - Marketing Ethics, Sustainability and CSR - Analysing the Marketing Environment - Consumer Decision Process - Segmentation, Targeting and Positioning (STP Analysis) - Marketing Research - Product and Branding Decisions - Services: The Intangible Product - Pricing Concepts for Establishing Value - Supply Chain, Channel Management and Retail - Integrated Marketing Communications - Digital Marketing