UNSW

Semester 1, 2018


Complete Textbook Notes for MARK1012

84 pages

33,630 words

$59.00

1

Description

84 Pages of high-quality textbook notes covering every chapter from the textbook 'Marketing' by Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan and Tania Bucic.

Topics covered include:
1 - Overview of Marketing
2 - Digital Marketing
3 - Marketing Ethics, Sustainability and CSR
4 - Analysing the Marketing Environment
5 - Consumer Behaviour
6 - Segmentation, Targeting and Positioning
7 - Marketing Research
8 - Product and Branding Decisions
9 - Developing New Products
10 - Services, The Intangible Product
11 - Pricing Concepts for Establishing Value
12 - Supply Chain, Channel Management and Retail
13 - Integrated Marketing Communications, Advertising and Public Relations

Author

Charlie

Campus

UNSW, Kensington

Member since

March 2018

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