Complete Textbook Notes for MARK1012

Description

84 Pages of high-quality textbook notes covering every chapter from the textbook 'Marketing' by Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan and Tania Bucic. Topics covered include: 1 - Overview of Marketing 2 - Digital Marketing 3 - Marketing Ethics, Sustainability and CSR 4 - Analysing the Marketing Environment 5 - Consumer Behaviour 6 - Segmentation, Targeting and Positioning 7 - Marketing Research 8 - Product and Branding Decisions 9 - Developing New Products 10 - Services, The Intangible Product 11 - Pricing Concepts for Establishing Value 12 - Supply Chain, Channel Management and Retail 13 - Integrated Marketing Communications, Advertising and Public Relations