DISTINCTION MARK1012 CONCISE STUDY GLOSSARY

Description

This is a CLEAR and CONCISE collation of ALL MARK1012 content into a glossary bank of key terms and concepts. Great for if you need a QUICK revision for quizzes, your final report, or a general understanding of basic marketing fundamentals!! Each chapter is summarised into around 1-3 pages for easy revision Contains: - Overview of marketing - Analysing the marketing environment - Consumer behaviour - Segmentation, targeting and positioning - Marketing research - Product and branding decisions - Developing new products - Marketing ethics, sustainability and CSR - Services: the intangible product - Pricing concepts for establishing value - Supply chain, channel management and retail - Digital marketing - Integrated marketing communications